The scammer uses the consumer’s name and address to establish a fake account and leaves positive reviews for the product, giving the appearance that the consumer is a verified buyer. This tactic inflates the product’s ratings and misleads others into thinking it is more popular than it actually is.
This type of scam can be harmful to both consumers and legitimate businesses. Consumers may be charged for the unsolicited product and may also be at risk of identity theft if their personal information is used to create a fake account.
Legitimate businesses may also be affected by the fake reviews, as they can skew the ratings and make it difficult for consumers to trust the accuracy of online reviews.
It’s important to be aware of this scam, and if you think you are a victim of a brushing scam, you should contact the seller and the online marketplace where the purchase was made to report the issue.
Additionally, you should also be vigilant of your personal information and check your credit report regularly to ensure that it has not been compromised.